Gandhara Gems

🔍 Project Overview

Gandhara Gems is a premium online gemstone store known for its wide range of natural, certified gemstones and jewelry. When I joined as the SEO Expert, the website was underperforming in terms of visibility, organic traffic, and conversions. My mission was to develop a long-term SEO strategy that would position Gandhara Gems as a trusted online destination for gemstones and drive sustainable growth.

🎯 Goals

• Increase organic traffic by at least 70%
• Improve keyword rankings for high-intent, commercial keywords
• Enhance on-page SEO and UX for higher conversion rates
• Build high-quality backlinks to improve domain authority
• Drive more sales through organic channels

🚀 Achievements

• ✅ 80% Increase in Organic Traffic: Through strategic SEO efforts, we achieved a steady year-over-year traffic increase, culminating in an 80% surge over 4 years.
• ✅ Keyword Domination: Ranked on the 1st page of Google for over 100+ high-value keywords like “Buy Natural Emerald”, “Certified Gemstones Online”, and “Ruby Gemstone Price”.
• ✅ DA Improvement: Increased Domain Authority from 18 to 42, boosting overall site credibility and visibility.
• ✅ Blog Traffic Growth: Launched a content marketing campaign, publishing 150+ SEO-optimized blog articles which now contribute to 35% of total organic traffic.
• ✅ Conversion Optimization: Collaborated with UI/UX and CRO specialists to revamp product pages, increasing organic conversion rates by 27%.

🔧 Key Strategies Implemented

• Advanced Keyword Research focused on buyer intent and long-tail terms
• On-page SEO Overhaul: Meta tags, heading structure, schema markup, internal linking, image alt tags
• Technical SEO: Site speed improvements, mobile-first indexing, crawl budget optimization, Core Web Vitals
• Content Marketing: Evergreen guides, gemstone education blogs, and seasonal campaigns
• Backlink Building: Guest posting, digital PR, and partnership outreach to high-authority sites
• Local SEO: Optimized for local searches and maps for physical showroom discovery

📊 Tools Used

• Google Analytics & Search Console
• Ahrefs, SEMrush, Ubersuggest
• Screaming Frog SEO Spider
• Surfer SEO, Grammarly, and Frase.io for content
• GTmetrix & PageSpeed Insights for performance

📌 Result Snapshot